The Hub Network Roadmap
This is not financial advice — just proven guidance from businesses who have grown inside The Hub Network. Every business is different, but the principles tend to repeat.
Early Stage
Less than ~$20K per year
You're building awareness. Getting first clients. Learning your market. Spend very lightly (<$100/mo). Focus on visibility and legitimacy: Google Business, basic SEM, and community presence.
Growth Mode
$20K–$150K per year
You’ve validated your service and want more clients. Invest 3–8% of revenue. Mix SEO + SEM, partnerships, better branding, and ongoing visibility. Momentum matters here.
Coast Mode
Stable, comfortable revenue
You’re consistent but need to stay relevant. Light but steady marketing: reputation, referrals, targeted SEM, partnerships. Coasting should not mean going invisible.
Rules of Thumb: Marketing Spend by Revenue
Under $20K/year: Spend as little as possible — under $100/mo
$20K–$75K/year: 3–5% of revenue
$75K–$250K/year: 5–8% of revenue
$250K+/year: 8–12% of revenue for real scale
The Bread & Butter: What Actually Works
SEO / SEM
People find you when they *need* you. High intent. Measurable results.
Local Events
Chamber, nonprofits, meetups — trust and awareness are built locally.
Reputation
Google reviews, testimonials, case studies — social proof converts.
Partnerships
Banks, media, referral partners — amplification at low cost.
Recommended One-Time Momentum Builders
Chamber of Commerce Ribbon Cutting: immediate legitimacy and awareness.
Market Update Spotlight (via RGI): do 3 months later to reinforce momentum.
These are your “kickstart” moments — the spark before your ongoing marketing takes over.
At the end of the day, people need to know you exist, trust you, and have a clear path to buy from you. Do those three things in the right sequence, and growth becomes predictable.
Have questions about where you are in the roadmap or what makes sense next? Contact Andrew at andrew@slingshot-realestate.com or call/text 507-533-5280 . I'm here to support.